Overview


If your account has the Standard Campaigns feature, the Standard Campaigns Account Performance display is located in the middle of the Dashboard page. The information displayed in this area compares your account's metrics for the last 30 days with metrics representing the average for other utilities similar to yours. Your utility type, set on your account when it was first created, is displayed at the top left.


Features


This area is broken into three statistical groupings, each with a two-tiered set or circle arcs. In all three 'dials', the inside arc is your account's metrics, and the outside is the utility benchmark.:


  • Delivery Rate: The leftmost (purple) dial represents your account's delivery rate for the last 30 days in the inside arc of the dial and the top percentage inside the circle. The outside arc of the dial, and the smaller, lower number represent the Benchmark of similar utilities.
  • Open Rate: The center (green) dial represents your account's email Open Rate for the last 30 days in the inside arc of the dial and the top percentage inside the circle. The outside arc of the dial, and the smaller, lower number represent the Benchmark of similar utilities.
  • Click to Open Rate: The leftmost (purple) dial represents your account's Click to Open rate for the last 30 days in the inside arc of the dial and the top percentage inside the circle. The outside arc of the dial, and the smaller, lower number represent the Benchmark of similar utilities.


Under each dial are two Comparison values:

  • Percentage increase or decrease of your account's value for this metric between the current period and the previous 30-day period
  • Percentage difference between your current metric for this period and the matching Benchmark percentage.


Lastly, underneath these two values is a graphic representation of the trend for your account's performance on this metric over the last 6 months.