Once you've published content to your Questline-hosted website and shared the webpage address with your subscribers, you can see how many 'impressions' or readers your published content receives.
All Engage Content users have access to the Report page; some Content users will only have access to this page, based on their assigned security Role.
The Reporting page can be reached from a link in the top menu bar of any Engage screen. From the Reporting page, click the Content tab.
Content Reporting Overview and Chart
When you go to the Content Reporting page, you'll see the Reporting Overview. This view provides a chart of data and some quick information on the most popular content.
The chart displays select data over the last 30 days by default. You can use the calendar picker at the top right of the page to change the timeframe the chart displays.
The chart can be changed to display Pageviews over time, Unique Pageviews over time, or Average Session Duration in seconds, using the dropdown on the left of the chart.
Underneath the chart are totals for Pageviews, Unique Pageviews, and Average Session Duration over the selected timeframe.
You can also quickly set the chart to display results by day, week, or month using the buttons at the top right of the chart.
Hovering your mouse over a data point on the chart will display a popup of the time point and the number for that result. In this example, you can see that the highlighted data point is 10 pageviews on a specific date:
Top 5 Published Content
Beneath the chart is a list of the articles published to your Questline-hosted website, in descending order by number of Pageviews. You can page through results if there are too many published articles to show on the screen at once time.
For each Article listed, you'll see the Pageviews, unique Pageviews, and Average Session Duration.
Each Content/article name is a link, and clicking that link will bring you a detailed report on that Content.
You can sort the results on this list by Content Title, Pageviews, Unique Pageviews, or Average Session Duration values, by clicking on the appropriate column heading. If you click the same column heading again, your sort will reverse from descending to ascending.
You can Search the published content from this report using the search field. Search results will appear in rows similar to the default Content list as shown above, just filtered down to the results that match the keyword search.
You can also export the report of published Content metrics (whether filtered by date range or Search terms, or not) to a file using the Export Report button. Your export will be prepared and saved to your Download Center. When the download is ready, you'll receive an email with a link to the file.
Detailed Content Report Page
Clicking a Content title in the Content Tab, just like on the Overview tab, will take you to a detailed report for that specific article. This report has two tabs - Overview and Traffic Sources.
The Overview report here is essentially the same as the larger account-level Overview report. You can see Pageviews, Unique Pageviews, and Average Session Duration time for the individual article here. You can select which of the three the chart will show, you can modify the timeframe for the chart, and you can see totals below the chart for these three metrics.
Below these on the Detailed Report page is a Reading Environment overview.
Here, you can see how many user sessions during the selected timeframe were on Desktop computers, how many were on mobile devices (smartphones), and how many were on tablets. The three metrics are displayed in totals as well as percentages of the whole.
Traffic Sources Tab
The Traffic Sources tab on a Detailed Content Report will display a list of the referring domains that traffic is coming to your Content from. This could be other webpages you control, or social media sites.
The Domain URLs are displayed along with Pageviews, Unique Pageviews, and Average Session Duration for sessions from that link. Each of the two Pageview metrics is displayed as a number as well as a percentage of the whole. This data is filtered by the range on the Calendar picker, as is all reporting on Content.
You can also search this report by URL text, and export the report to a file using the Export Report button. If you have filtered the report to a specific URL search string, the export will be your filtered results.
Your export will be prepared and saved to your Download Center, and when the download is ready, you'll receive an email with a link to the file.
The referring URLs listed in the Traffic Source results are clickable links to take you to referring web addresses, if available. The Traffic Source may be a direct reference to the Content rather than a referring URL.