Newsletter interest is a reporting metric similar to an open rate. It is calculated by dividing the number of unique customers who opened a newsletter email by those who were successfully delivered. It is a good indicator of brand/relationship value recognition and overall interest. To increase your newsletter interest rates, focus on using engaging subject lines and demonstrating value in the overall relationship.
Created by: Ted Duffy
Modified on: Mon, 26 Nov, 2018 at 5:38 PM
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